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On September 15, 2020, fashion designer Kenneth Nicholson presented the short narrative film “Grasp,” during New York Fashion Week.

The film, which he wrote, conceptualized, co-directed and produced, was created as a love letter to the brand and shows a vibrant landscape in which the Kenneth Nicholson man exists. There are many symbolic elements in the film that touch on themes of toxic masculinity, holding on to your dreams and destiny through life’s struggles, and the importance of art and beauty.

The film features Kenneth Nicholson’s fall collection titled “From Grandma’s Couch,” widely considered as a breakthrough collection for the brand since its launch in 2016. The collection, drawing from an array of reference points including digital public spaces, current and historical events, politics, and pop culture, incorporated Kenneth’s signature long, loose silhouettes, blazers featuring oversized lapels, and flared, textured trousers. “I actually ended up revisiting the inspirations behind From Grandma’s Couch a lot during lockdown,” he notes when discussing the film. “The slowdown has made me question myself and say, ‘did you tell the story? Is there more depth you could find in that?’ What’s been inspiring to me has been going deeper.”

Written by: Kenneth Nicholson

Directed by: Kenneth Nicholson and Stefan Colson

Produced by: Kenneth Nicholson, Brooke Nicholson and Stefan Colson

Cinematography by: Stefan Colson

Additional Cinematography by: Ashhad Agyapong

Music Production by: Greg Pearson and Jeremy Pearson 

David Played by: Dorion Wordlaw

Jonathan Played by: Jonas Wendelin 

Special Performance by: Harper Waters 
PR: The Hinton Group

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