In an unprecedented move that celebrates both music history and cinematic innovation, Mercury Studios and FilmRise, a Radial Entertainment Company, announced today that the legendary concert film”Prince – Sign O’ The Times” will be released in IMAX theatres worldwide for a limited engagement starting August 29, 2025.
This groundbreaking release marks the first time ever that this iconic film, capturing Prince’s unforgettable performance and artistry during the late 1980s, will be showcased on the giant screens of IMAX theatre’s. This critically acclaimed 1987 film, directed by Prince himself and featuring Prince, Sheila E., and his talented band, has undergone IMAX’s Digital Media Remastering (DMR) process. This means audiences can expect unprecedented image and sound quality for an immersive experience of Prince’s legendary performance.Fans and new audiences alike can look forward to an immersive experience that amplifies every note, visual, and moment from Prince’s electrifying concert — now enhanced by IMAX’s unparalleled technology.
Mercury Studios, renowned for curating and distributing some of the most influential music and film content, partnered with FilmRise, a leader in theatrical and digital entertainment distribution, to bring this historic project to life in IMAX format. The collaboration leverages the cutting-edge visual and audio technology of IMAX to honor Prince’s legacy in a way never seen before.
Prince’s “Sign O’ The Times,” originally released as a concert film and documentary in 1987, is widely regarded as one of his greatest works, showcasing his musical genius and social commentary through electrifying performances. Releasing it in IMAX offers fans a chance to experience the energy and intimacy of Prince’s stage presence on an unprecedented scale.
“Sign O’ The Times” is celebrated for capturing Prince at his creative peak, blending electrifying concert footage with cinematic storytelling, powerful visuals, and genre-defying sound. With IMAX’s precision surround sound audio, customized theatre geometry, and crystal-clear images, this will be an incredible way to experience Prince’s virtuoso performance.
Starting August 29, 2025, audiences worldwide will have a rare opportunity to witness this legendary concert in IMAX theaters. The limited-time run emphasizes the exclusivity and significance of the event, making it a must-see for fans and cinephiles alike.
With IMAX’s expansive screens and superior sound quality, viewers can anticipate a truly immersive journey into Prince’s world — feeling as if they are right there in the front row. Enhanced visuals will bring concert details and stage lighting to life, while the powerful sound system ensures his music hits with maximum impact. The film includes some of Prince’s most iconic tracks, such as “If I Was Your Girlfriend,” the title track “Sign O’ The Times,” and “U Got The Look,” his smash hit duet with Sheena Easton. It truly highlights Prince’s unparalleled musicianship, stagecraft, and style, showcasing his timeless impact on music and popular culture.
A Celebration of Music and Cinema
This innovative release not only pays tribute to Prince’s musical legacy but also highlights the evolving intersection of music and cinema. By utilizing IMAX technology, Mercury Studios and FilmRise aim to set a new standard for concert films, offering fans an unforgettable experience that combines artistry, technology, and storytelling.
Don’t miss your chance to witness this historic presentation of Prince’s “Sign O’ The Times” in IMAX theaters starting August 29, 2025. Experience the legend like never before.
