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Honey Birdette is a luxury lifestyle brand created by Eloise Monaghan. The first boutique opened in 2006 with a unique offering of high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette quickly became the most talked about lingerie brand in Australia, growing to fifty-eight stores globally. In 2011, Honey Birdette entered into a strategic partnership with BB Retail Capital (BBRC), one of the largest retail groups across the Asia-Pacific region. In 2016, Honey Birdette opened their first international boutique located in Covent Garden and now have 3 boutiques in the United Kingdom. An extensive American roll out is currently underway with stores opening in Las Vegas, New York, Miami, Houston, Santa Monica, Toronto and Vancouver.