RECOGNIZED FOR BEST STORY-DRIVEN BRAND COLLABORATIONS
NEW YORK, NEW YORK – JUNE 15: Haider Rafique attends Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)
Keynote speaker, Haider Rafique, Global CMO of OKX, kicked off this year’s panel conversations by ensuring the audience that, in the midst of the current crypto meltdown, “we are all going to be okay.” Speaking around the largest interest rate hike in 30+ years, he stated that, “recession and inflation are the best marketing assets for crypto.” Overall, “crypto is evolving our financial institutions.”
The Tribeca X 2021 Best Feature winning team also returned to the event to make an exciting announcement. Dear Santa, the award winning documentary about the United States Postal Service’s legendary “Operation Santa” program, is going to be made into a new holiday docuseries for ABC Television. “We’re excited to welcomeDear Santa to the slate of December programming made to bring viewers holiday cheer,” saidJennifer Donohue, SVP of Disney Advertising Local. “By leveraging the entire Disney portfolio, not only will the episodes reach audiences on the local networks where parts of the series were filmed, but also be widely available on Hulu for fans of the film to enjoy.”
NEW YORK, NEW YORK – JUNE 15: LL Cool J attends Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)NEW YORK, NEW YORK – JUNE 15: (L-R) Don Jackson, Marc Pritchard, Zoey Martinson, LL Cool J and Rose Pierre-Louis attend Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)
An additional highlight from this year’s conversations included P&G’s Chief Brand OfficerMarc Pritchard, along with LL Cool J,announcing that their conversation moderator, Rose Pierre-Louis of the McSilver Institute, would be the next Executive Director at NYU McSilver. The Institute embarks on a new era of transformational leadership to advance its mission to disrupt Poverty.
Full Winners List:
Feature Film:
The Beauty of Blackness (Sephora)
Directed by Kianna Moore, Tiffany Johnson
NEW YORK, NEW YORK – JUNE 15: Kiana Moore attends Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)
Short Film:
The Comeback (Apple)
Directed by Zhang Meng
Series:
Stories About Helpful People (Zendesk)
Directed by Sindha Agha, Erin Brethauer, Tim Hussin
Immersive:
Emerging Radiance (Meta)
Created by Tani Ikeda, Michelle Kumata
NEW YORK, NEW YORK – JUNE 15: Tani Ikeda and Michele Kumata of Emerging Radiance attend Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)NEW YORK, NEW YORK – JUNE 15: (L-R) Brandice Daniel, Jarvis Sam and D’Wayne Edwards attend Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)NEW YORK, NEW YORK – JUNE 15: (L-R) Saquon Barkley, Rich Kleiman and CC Sabathia attend Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)NEW YORK, NEW YORK – JUNE 15: (L-R) Aysha Nanai-Leifi, Sejal Shah Miller and Elianel Clinton attend Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)NEW YORK, NEW YORK – JUNE 15: (L-R) Bella Thorne attends Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)NEW YORK, NEW YORK – JUNE 15: Zoey Martinson attends Tribeca X during Tribeca Festival 2022 at Spring Studios on June 15, 2022 in New York City. (Photo by Cindy Ord/Getty Images for 2022 Tribeca Festival)
